The Study Of Fresh Agricultural Products Marketing Channels Model In City Market Based On Precision Marketing

With the development of our country’s market economy system and the progress of agricultural technology. China’s fresh agricultural market produced very big change. The trend of agricultural industrialization has been formed; a large number of fresh agricultural company come out. and the market competition is becoming increasingly fierce. At the same time, the residents" health consumption consciousness increases ceaselessly, consumers’ behavior has changed a lot. they pay more attention to the quality of agricultural products, brand and the choice of marketing channels. How will the fresh agricultural products deliver to the target market accurately, saving the cost, improve the efficiency of marketing channel, the establishment of agricultural product marketing channel model become a major problem and the way to gain competitive advantage of fresh agricultural company.This paper uses the standard research and case study method, study the fresh agricultural products marketing channel model of city. First of all, review the accurate marketing theory, marketing channel theories, and fresh agricultural product marketing channel research at home and abroad. Secondly, the article analyzed the situation and problem of fresh agricultural product marketing channel of city market. Then, based on precision marketing theory, the paper constructed the fresh agricultural products marketing channel system in city market. The fifth part studied the management of the marketing channel system have been constructed. Finally, combining ZD company fresh pork marketing channel practice in Lanzhou market, analyzed the fresh agricultural product marketing channel mode and management problems.The Study of Fresh Agricultural products Marketing Channel Model in City Market Based on Precision. introduce the concept of precision marketing to fresh agricultural product marketing channel research. especially the design of the system of city marketing channels and channels services output. The result of the research will provide guidance on the construction and innovation of city marketing channels for fresh agricultural products.