Research On Marketing Optimization Of Fresh Agricultural Products Under Internet Environment

As a large agricultural country,the foundation of our national economy is agricu lture.The development of agriculture and the various links of agricultural products aff ect each other.At this stage,the supply of agricultural products in China has changed from a shortage to a relative surplus.With the rapid development of market economy,the structure of agricultural products market has changed dramatically.With the rapid development of Internet technology in recent years,internet marketing has received praise from various industries.The Internet marketing platform has brought new convenience to production and sales.At the third session of the 12th National people's Congress in March 2015,Premier Li Keqiang proposed the formulation of the "Internet+" action plan,which will accelerate the development of online marketing,and the marketing of fresh agricultural products will really enter the network age.The network marketing mode of fresh agricultural products can greatly improve the efficiency of fresh agricultural products sales and reduce the loss of farmers.The problem that such a change must solve is to change the traditional marketing concept and the logistics channel industry chain,reduce circulation time and increase sales area.It uses field investigation,empirical research and normative research to analyze the optimization problem of the marketing channels of fresh agricultural products under the Internet environment.Based on the analysis of the marketing data of fresh agricultural products,it is concluded that there are a lot of problems in brand awareness,marketing concept,logistics technology,marketing channels and so on.By analyzing the problems existing in the marketing of fresh agricultural products at present,and combining with other mature marketing channels at home and abroad,we can learn from the experience.Choosing the organizational structure model suitable for the marketing channel of fresh agricultural products,innovating the marketing channels of fresh agricultural products,maximizing the benefits for enterprises and consumers,and promoting the industrial development of fresh agricultural products to the maximum extent.Narrowing the gap between the rich and the poor between rural and urban residents and serving as a marketing channel for fresh agricultural products provides a way of thinking.