The Core Competence Study Of BX Company In CNPC

Along with the opening up of petroleum and petrochemical market gradually and the development of the society, the competition between enterprises become fiercer, in the face of the international financial crisis, the international oil price fluctuation and the market shocks on oil demand is increasing gradually, the development situation and strategic background, the key to make BX company continue to grow and develop and enhance the strength is the forming of their own competitive advantage, the establishing of the dominant position and brand to up grade their core competitiveness gradually.The research object of this article is the BX company in CNPC, and make the core competence as the base of the theory, starting with the development status of BX company.The article uses SWOT analysis method to study core competence, make a detailed analysis of BX company’s opportunities threats, advantages and disadvantages. On the basis of this, this article also make an analysis of the interior value chain and the key ability in BX company and integrate theory with the practice, proposed the theory that the elements form core competitive of the BX corporation is the organizational ability of the finished oil resources, logistics and warehousing facilities, and the power of corporate culture, which is compose in three levels, namely to make storage facilities capacity as the based force, the finished oil resources organizational ability and logistics organizational capacity for expression, with company culture force is the retentivity, the overall force of which is the core competitiveness. Finally, the article proposed BX corporation’s core competitiveness strategy:to enrich the product oil sources as the means, for raising resource organization ability; to optimize the logistics operation as the main line, for improving the logistics organization ability; to expand the storage size for a target, for improving the storage facilities; to the advanced idea, for enhancing the enterprise culture power. Through the above analysis, I believe the article has a guide to reference, guiding role in promoting the future development of the enterprise to the research and enhance the core competitiveness of BX Company,which will promote the development of the enterprise greatly.