Shenzhen Mobile Home Market Of Full Servise Operation And Fusion Development Mode

Shenzhen mobile telecom market can be devided as LOB, MassMarket, HomeMarket and other segment markets. All of them. HomeMarket is the key market for Shenzhen Branch to seize.Combined with the characteristics of shenzhen mobile Home Market as well as the needs of family customers, design the speech communication, data communication, BBA and other MS MobileServices for the needs of home users and market competition to expand the Home Market, is the emphasis of Shenzhen mobile to project the upcoming situation and seize the market.This thesis will take the theories of sales management and strategic management by means of case studies for the in-depth analysis, by analysis of shenzhen mobile and Homemarket situation and domestic companies development for in-depth comparison, conduct a study for the full servise operation and fusion development mode of shenzhenmbile, learn experiences from international telecom carrier about home market expanding.Research thinking as follows:Firstly, review the sales management theory, strategic management theory and core competence theory, summarize SWOT analysis methods and competitiveness model. Then, review the strategic management theory and core competence theory.Seceondly, introduce the development of international telecom carrer, mirrors the needs analysis of China home telecommunications morket, discuss the shenzhen mobile home market of full servise operation and fusion development mode by the comparison of production and strategic ideas of TheThree Telecom Carriers, while learning from the international market.Finally, combined with the development of shenzhen mobile, this thesis analysis and makes an introduction of the home market’s development of each telecom carrier in shenzhen, with the comprehensive distribution and analysis of home market and its competitiveness in shenzhen mobile, present strengths and weaknesses. To sum up, give out the full servise operation and fusion development mode of shenzhen mobile, research on full servise operation and fusion development mode about speech communication, data communication, BBA etc.