Hangzhou Hamaton Tyre Valves Co.Ltd Management Of Innovative Strategies In The Context Of Industrial Upgrading

Auto parts industry as a national pillar industry, on the state of the economy development has played an important role. Automobile spare parts manufacturing enterprise from the enterprise and form the specialized parts group, is becoming one kind of globalization trend. The international famous automobile and automobile parts enterprise, almost all in China set up joint ventures or wholly foreign owned enterprise, the introduction of technology joint venture has more than1000. A group of domestic high scientific and technological content, efficiency good, large automobile (?) began to implement parts "globalization purchasing" strategy and international multinational auto enterprise implementation of localization strategy, the domestic market will be huge parts accessories gap. By2010, China auto parts national output will reach700billion yuan at present, according to the nearly four to five years of actual purchasing practice, China, almost more than80%of the companies did not achieve their quantity and purchasing cost reduction goals. But along with the appreciation of the renminbi and the export tax rebate rate drop, China purchasing face greater pressure, international purchasers have eyes and transferred to Vietnam, India, Thailand, Australia and other countries and regions. From the above opinion, along with the rapid development of technology and market becomes mature, in addition to the global financial crisis on the impact of the export-oriented economy, auto parts industry transformation and upgrading of is imminent.Hangzhou hamaton type valves Co., Ltd. is the leader company which is engaged in the professional production of the valve core and related tools. However, in the context of the whole industrial transformation and upgrading and also the escalating pressure of market competition, hamaton company also had to face the problem of internal transformation and upgrading. As a small and medium-sized manufacturing company in the auto parts industry, this company has a profound understanding of the vulnerability to resist external risks. It just can gain the competitive advantages only under the guidance of scientific development strategies to strengthen their own management, continue to strengthen their competitive ability to adapt economic development and industry trends.This paper makes a study of the transformation and upgrade in industry hamaton company under the background of, how to carry on the management system innovation that will be able to adapt to the enterprise of the transformation and upgrade needs and towards a higher direction and progress. Through the investigation hamaton company enterprise status, analyzes the enterprise in the management of the main problems appear, this paper into a practical research, innovation of management content as a research problem the breakthrough point, from the domestic and foreign advanced management idea and the management pattern, combined with the actual situation of hamaton company, from each of the three dimension analysis:the first is the strategic point, by using the SWOT analysis method, from domestic and abroad hamaton company position in the domestic and foreign enterprise and the advantage, disadvantage compared to that of the company of threat and opportunity. To choose the correct development strategy, and work out the strategy implementation plan. The second is the organization level; separately from the organization structure and enterprise culture two are expounded. Optimizing enterprise management organization structure, lean enterprise management process, so that information can more quickly, accurately convey. To strengthen the building of enterprise culture, make enterprise culture deeply inner staff, increase staff to enterprise’s pride and belonging. The third is operation level optimization product process, reduce production cost, increase the competitiveness of their products; To strengthen enterprise operation management process? And improve transport efficiency, reduce logistics cost, speed up product flow speed. Enterprise management development, and put forward with matching management innovation methods, construct a set of suitable for the development of the company’s new management mode and the concrete implementation plan, and gradually develop implementation, so as to the further development of the company provide strategic support strategy.