Research On China Commercial Bank’Private Bank Business’ Development Strategy

Our country’national economy keeps sustained and stable development, that has brought wealth’increasing, especially with the deepening of globalization, China’s capital market continued expansion, the stock market in the gem is successful carried out, these make China’ the wealthy class vast expand, which has laid a broad customer resources and channels for the private banking business.Private banking business is specialized for high-net-worth individuals, is called for " standardized service", which different from general bank, the main bank customers are high net worth clients that rich people, the serves are " personalized service plan" such as investment planning, wealth, family preservation trust company, architecture design, global tax planning, family members are arranged, heritage and philanthropy, mainly to highlight its customized features. At present the foreign private banking business is already quite mature, but our country commercial bank from2007start in private banking, although we can learn from foreign experience in the private banking business, but due to regulatory requirements, the level of financial services, the relevant laws and regulations, customer structure and other aspects of the different, decided our country no commercial bank may complete copy of the foreign private banking business development mode and experience, need to build to accord with our country financial development degree, suitable for China’s affluent private banking business.In view of this, this article from the commercial banks of our country set out actually, elaborated the connotation of the private banking business, research and analysis of China’s commercial bank private bank business development in a variety of issues, such as the macroscopically policy constraints, financial legal policy constraints, compliance to the requirements of the development of; product is single, lack of diversity; lack of professional talents financial risk; grey (AML, evasion), while the reference of some commercial banks successful development of private banking business model, proposed the suggestions and countermeasures, mainly from the financial deregulation, internationalization; customer channel construction; rich product system; the introduction of strategic investors or strategic partners; strengthening the private banking services, upgrade our country commercial bank private bank business of overall service quality and level of development, and promoting the private bank business of our country sustained and stable development of Chinese commercial banks, to truly become a high net worth individuals common development partners, make true cooperation and win-win.