Market Analysis And Development Strategy Of Private Banking Research In China

With the development of economic globalization,China's economy presents healthy situation rapidly,the accumulation of residents' wealth is larger and larger,the population of high net worth individuals(HNWI)is becoming larger and the financial demand is becoming stronger.With the increasing of number of HNWI and the investment philosophy matures,people who owns a large number of assets or high income is more and more attention to wealth management.They hope to enjoy one-stop service through professional institutions and realize the value of wealth at the same time,so that they can save a lot of time and effort.Private banking is dedicated to high net worth individuals in the society.It provides personal investment and wealth management services to clients according to their demand.It not only meets the needs of development of era,but also is one of the most profitable business in finance and one of the most important source of profit in bank.Therefore,the development of private banking service has very important significance on the development of banking and financial industry.The text studies the development strategies of private banking service.First,the author studies and summarizes the literatures on the development history of private banking,the success experience of foreign private banking,the problems existing in the development of China's private banking service and the strategies should be taken.Then the text investigate and analyzes the prospects,competitive environment,problems existing and many other elements in China's private banking.Again,the text put forward strategies for development of private banking service.At last,the text analyses private banking service in Weifang bank as a case study.This text focuses on the market research analysis and development strategies of private banking service,put forward reasonable suggestions for the development of private banking through market research.