Ezhou’s Honglianhu Tourism Resource Integration Research Based On Cultural

Currently, characteristics of tourism products is not obvious, and the image of tourism products is not prominent and serious homogeneity, for the people cannot investigate the resources completely and do not get the point-the soul of the resources when the tourism resources is exploited in the scenic area. In fact, the key that makes the same tourism resources unique is that playing the "culture" card perfectly, finding out the basis according to culture background in the course of resources integration especially.There are much lake tourism resources in Honglian Lake which is located in HuBei known as the province of thousand lakes and is adjacent to WuHan known as the city of hundred lakes. If the people want to make the exploitation special among the tourist attractions, they should analysis the connotation of the culture further, find out the culture characteristic and integrate the tourism resources development according to culture background.In this paper we research the tourism resources in Honglian Lake, abstract and unearth the culture connotation of the area and adopt a integration strategy of Honglian Lake tourism resources in detail.This paper includes8chapters.The first chapter analyzes the research’s background and significance, then combed and reviewed the related research status in the domestic and foreign.The second chapter discussed and analyzed the related theory about the integration of tourism resources.The third chapter describes Honglian Lake’s historical evolution, geographical location, climate, hydrology and economic conditions, then make a further analysis and survey about the situation of the tourism resources and the development present status.In the fourth chapter we use a method named "SWOT", and give an comprehensive analysis of the tourism resources development on four aspects of the strengths, weaknesses, opportunities and threats, then point out that Honglian Lake’s tourism resource should be unearthed further in the culture connotation and should be integrated further in the resources.The chapter5chapter6and chapter7is the center of this paper.The fifth chapter gives an so deep analysis of Honglian Lake’s cultural connotation that abstracts the three cultures:"Lotus culture ","Harmony culture","health cultural". We get a cultural theme of the tourist area Honglian Lake’s colorful unparalleled and harmonious in the conclusion of the three cultures, and it is the culture basis of the tourism resources integration.The sixth chapter divided the whole tourist area into "three part and two ring" according to the culture characteristic, then puts forward specific paths about Honglian Lake’s tourism resource integration at district culture guiding;According to integration path, the seventh rules puts forward the agglomeration integration strategy on cultural homogeneity’s tourism resources in the three areas and complementary integration strategy on cultural difference’s tourism resources between three areas.The eighth chapter obtained the conclusion of this study, and points out deficiencies existed in this paper.