Font Size: a A A

The Strategy Integration After FedEx Merger DTW

Posted on:2014-02-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2249330395461105Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The wave of mergers and acquisitions in the backdrop of global economic integrationsweeps every corner of the domestic capital market. Mergers and acquisitions that canenhance the competitiveness of enterpirses, to avoid investment risks, and resolvecorporate debt, reduce labor costs, the expansion of enterprise scale. Investment in M&Asuccess or failure of a key not only in the choice of the acquired company, but alsoreflected in the corporate restructuirng in the post-merger integration process. Theanticipated benefits of the mergers and acquisitions can play and achieve, the key is theintegration after mergers and acquisitions.The first chapter descirbes the background of the thesis, the significance and technicalroute map. FedEx has had several post merger integration experience within the same orsimilar cultural. But it is the first time for FedEx to merger the pirvate company in China.How FedEx transfer his own core competencies to the DTW express? Which aspects doesFedEx adopted to finish the PMI? What kind of problem during the PMI? All thesequestions are also raised in the first chapter. The second chapter reviews the history of thecoworkers of FedEx in China. It consists of4aspects for FedEx M&A to DTW, namely,human resources integration, integration of corporate culture, organizational mechanismsintegration and marketing strategy integration in order to complete the transfer of the corecompetitiveness, but the ultimate goal is to reach strategic objectives. The third chapter isabout corporate culture integration of FedEx, and pointed out that the most critical factor,is the mode of culture integration, which generate a lot of cultural conflict Chapter4discusses the integration of the organizational structure, the most cirtical problem is thatFedEx is the form of division, close to its domestic and international business functions,organizations face the risk of re-merged; by the people of Hong Kong high-irse team, dueto cultural differences, has some impact on the operations of the organization. The fifthchapter is the enterpirse human resources integration, discusses the coping mechanisms ofdifferent pay system of the International Department and the country’s internal problems,as well as FedEx. The sixth chapter discusses the integration of the corporate marketing strategy, in accordance with the marketing of the4P method were analyzed and pointed outthat the product does not meet the concept of the Chinese people, the price, channel andother issues, also descirbes Federal Express for these three problem solution. The finalchapter descirbes the integration of some enlightenment. And it points out the researchdirection.
Keywords/Search Tags:cultural integration, integration oforganizational structure, human resource integration, integration of marketing strategy
PDF Full Text Request
Related items