Research On Development Strategy Of The WL Auto Company

International and domestic environment of the automotive industry is undergoing great changes, the opportunities and threats coexist。 How to adapt to these changes and get rapid development to occupy a favorable position of the industry is the challenges of each auto companies, the core issue is how to develop an appropriate strategy to gain competitive advantage.As the leading brand of Chinese commercial vehicle industry, WL Motor has obtain good performance, but in order to obtain further development and breakthroughs, the strategy is very important. Guided by strategic theory, this paper t study the development strategies of the WL. First, the article analysed WL Motor macro environment and industry environment, and then analysed the company’s internal environment, such as resources and capabilities. Second, the article researched on the company’s development strategy. specifically, first,making the SWOT analysis to get the strategic choices of the company. Then,according to the information provided by the environmental analysis,companies can adopt the strategy of globalization strategy, diversification strategy, penetration strategy and brand strategy, On this basis, researching on the company’s strategic objectives, to determine the company’s mission, values and vision and strategic objectives, including the company’s overall strategic objectives, business strategy and marketing strategic objectives. Third, the article researched on the security system of corporate strategy implementation. To ensure the company’s strategic objectives, combined for selected strategic portfolio, the main safeguards are:business model innovation, technological innovation, talent development, management innovation, procurement and manufacturing of security, brand protection, distribution, service support, product quality assurance.It is expected that WL Motor Company’s development strategy can provide guidance on the future development of the WL Motor, also provide some reference to other car manufacturers, in particular, to China’s domestic automobile brand automobile manufacturers and promote China’s auto companiesto to grow and develop, enhance the overall competitiveness of China’s automobile industry.