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Study On The Development Strategy Of Anhui Transmission And Electrical Engineering Company Prefab Company

Posted on:2017-01-04Degree:MasterType:Thesis
Country:ChinaCandidate:X R LiFull Text:PDF
GTID:2349330512452453Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The continuous development and progress of economy and society, the electric power industry China are booming, like a raging fire of rural power grids and power grid construction of the precast industry is undoubtedly gave a spring of development. As the prefabrication enterprise electric power system, AH Power Transmission Engineering Company Prefab company developed rapidly growing up in such an environment. However, in recent years, due to changes in the bidding mode, so that the competition in the AH province of the precast industry. In the face of sudden changes in the competition, the original competitive advantage no longer exist, how to seek their own survival and development in the fierce competition, AH is an important problem to send become Electrical Engineering Company Prefab company facing the development of. Through the study on the development strategy of AH Power Transmission Engineering Company Prefab company, to guide the enterprise development.According to the theory and method of strategic management, through in-depth study of prefabricated electric company, according to the basic principle of strategic management, using AH transmission and electrical engineering company of prefabricated company as the background, combined with the actual situation of the industry, focusing on strategy analysis, strategy selection and strategy implementation in three aspects:analysis and discussion study. For power transmission company presence of preformed internal strengths and weaknesses were analyzed, affirmed the songbiandian prefabricate company after years of development the advantages, but also to recognize the shortcomings of existing enterprises. According to the development trend of the precast industry environment, the songbiandian precast company's external environment was analyzed, the influence of the substation to prefabricate company from the political and economic, technological and cultural aspects, find out the songbiandian prefabricate company development opportunities, also found a threat to the development of enterprises. Based on the comprehensive analysis of the SWOT matrix model, the strategy of enterprise development is put forward. According to the comprehensive analysis of the actual situation of power transmission of prefabricated company, determined the development strategy of the enterprise vertical integration and diversification of the overall strategy and competitive strategy of differentiation. According to the company's development strategy, formulate relevant strategy implementation decisions and safeguard measures, enhance their market competitiveness through to the enterprise internal resource and strengthen internal management, to ensure the smooth implementation of the strategy...
Keywords/Search Tags:Songbiandian prefabricate company, external environment analysis, development strategy
PDF Full Text Request
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