Foton’s Own Brand Of Competitive Strategy Analysis

Previously due to the stable development of China’s economy, GDP is rising, increasing infrastructure, China’s commercial vehicle market in leaps and bounds, and this year combined with the withdrawal of many foreign commercial policy aimed at China, with China’s attempt to development of a global distribution platform to the market, competition among commercial enterprises began to intensify.Foton After fifteen years of development, the success of establishing a commercial vehicle front-runner position to build a commercial vehicle to elevate its own brand of classic, while the strategic group released2020, started the comprehensive development of overseas markets, hoping to build a global business Foton the mainstream car business. But in the face of market decline, increased competition, companies should choose what kind of strategy to keep the business development advantages will become key to winning.The article by changes in the macroeconomic environment to explain the development of the commercial vehicle industry, the external environment, to accelerate competition in the commercial vehicle market that reason. Through the analysis of five forces within the industry, compared to competitors Foton, Foton described the development of the automobile industry, the environment and to face the threat of competition.Foton’s enterprise development through the analysis of internal strengths:brand value and product innovation advantage. Disadvantages:the rapid development of business and bring products to protect people’s lack of support. Comprehensive external market opportunities and threats of the competitive environment, Foton proposed to achieve the development of globalization to maintain the domestic market leader position, business strategy transformation of the problems, to clarify the implementation of enterprise in the face of market changes, competitive strategy of differentiation in the future essentialThe article by brand, marketing, product, and human resources strategy implementation, to explain the development of own-brand cars competitive strategy of differentiation is the core competitive Foton made.