Developing Strategy Research For Fujian Shengfeng Logistics Group

With the significant trend of economy globalization and integration, as well as the rapid development and popularization of network technology, the concept of modern logistics has been widely spread and fully developed in China. The demand for high-end logistics service is increasing and attracts more and more attention from domestic and international modern logistics enterprise. Facing the transformation upgrading and development of logistics industry, the traditional road transportation enterprise how to blend in logistics, become a real sense of "the Third party logistics", are many, especially some large road transportation enterprises with more power further concerning.Fujian SHENGFENG logistics group Co., LTD. as a traditional road transportation enterprise, it’s location of southeast economic zone becomes focus of more numerous foreign logistics company and international logistics giants. As a native of private logistics enterprise after10years of rapid development and being in the fierce market competition, how to correctly face challenges and opportunities and seek survival and development and the establishment of the leading position in the industry further is Fujian SHENGFENG logistics group Co., LTD. Are the urgent needs to consider.This paper studies the development strategy of Fujian SHENGFENG logistics group Co., LTD. At the first, this paper introduces the research background, the significance and the research content, and then introduces the theoretical method and the analysis of the logistics industry by using PEST and SWOT tools with analyzing the internal and external economic environment and the competition ability in the logistics industry. This paper also applicates the SWOT matrix and puts forward four strategic plans, namely expansion strategy, penetration strategy, product extensions and market strategy, and evaluate them. In the end, this paper suggests the Fujian SHENGFENG logistics should adopt the strategy of supply chain development and points out some strategies of implementing logistics supply chain development strategy and ensuring that measures.In this paper, we deep research the current situation and future development strategies of the Fujian SHENGFENG logistics group Co., LTD.We advise the company should construct the core competitiveness of enterprise, develop the medium and long term development goal:from the traditional transportation company transformation to a all-round and comprehensive logistics service provider, and providing the Total logistics solutions according to customer needs, finally realizing great-leap-forward development of the enterprise.