Development Strategic Of Shenzhen WXD Garden Company

The botanical garden afforestation profession starts late in China. Along with our country economical level development, ecology management, and city botanical garden, receives the government and people’s value gradually.The botanical garden profession is developing rapidly at the beginning of the21st century, the government investment increases unceasingly.With the urbanization advancing, the real estate rapid development has also been leading the botanical garden profession rapid growth.The city botanical garden afforestation profession has welcomed an excellent development turning point.At the same time, the profession competition has been more and more intense.How does the enterprise hold the excellent profession prospects for development? how to survive in the keen competition? It is a stern challenge.This article mainly take Shenzhen WXD Environment Afforestation Construction Limited company as the object of study, has utilized the strategic management as well as the related management science knowledge in the research. First, this article uses PEST and Five Forces model analysis method, has analyzed the city botanical garden afforestation profession macroscopic environment, the profession competition environment, as well as profession development scale and prospect.Moreover this article utilizes the IFE matrix technique to carry on the quantitative analysis to Shenzhen WXD Botanical garden Company’s interior essential factor, and summaries the WXD botanical garden company’s superior inferiorities, the opportunities and the threats.And than, this article uses the SWOT combination analysis method to obtain the strategy which WXD Corporation may use. has further analyzed the company overall strategy, the competition management strategy in this foundation. Final this article refines the enterprise to develop the total strategy is the market expansion strategy, witch mainly includes the variation marketing strategy, integrated strategy, IPO strategy as well as management optimization strategy.The result of this article studies has the direct instruction function to this enterprise’s strategic planning, the research mentality and the method has the vital significance to this enterprise strategy management, and also has certain reference value to the same profession enterprise’s strategic planning research.