Study On The Development Of Chinese Medicine Health Tourism In Guangxi Medicinal Botanical Garden

With the continuous development of the tourism industry,people's tourism consumption demand is also growing.In the process of developing traditional Chinese medicine tourism,but also for China's traditional Chinese medicine culture dissemination and protection.At present,the theory research about TCM health tourism is also still in the research practice,problems and Countermeasures in the development of simple,for the optimization of market development and the system there are still some problems,therefore,it is necessary to combine the specific case,to explore the depth of traditional Chinese medicine in health tourism,put forward countermeasures to improve the practical value,to achieve a win-win situation of Chinese medicine industry and tourism industry.Firstly,through literature research methods,conduct a review at home and abroad on the related research about TCM health tourism development at home,combined with the basic concept of traditional Chinese medicine tourism,health tourism,health tourism,tourism development,and with the traditional Chinese medicine tourism theory,the theory of industrial ecology,industrial integration theory,experience economy theory,the Guangxi medicinal botanical garden of Chinese medicine health tourism resources were analyzed,and the combination of tourism market investigation,analysis of Guangxi traditional Chinese medicine medicinal plants garden health tourism market,the main problems of health tourism development in Guangxi medicinal botanical garden in existence,analyzing the reasons of these problems,put forward Guangxi traditional Chinese medicine medicinal plants garden health tourism development strategy and the Countermeasures of development strategies,should use the difference to strengthen the Chinese medicine health science The development of tourism,the implementation of brand support strategy,the increase of health tourism experience design,and strengthen infrastructure construction,improve the quality of tourism services,strengthen the training of tourism professionals,industrial cooperation.