Study On The Temporal And Spatial Pattern Of Destination Tourism Crisis Influence And Recovery

Sichuan province has rich and unique natural tourism resources, profound cultural tourism resources and colorful folk customs. Tourism has become the important pillar industry in Sichuan province, play an important role in driving and supporting of the province’s economic and social development. However, In 2008, Wenchuan earthquake happened, the earthquake has a strong impact on the development of tourism, the Wenchuan earthquake result the booming tourism instantly fell into the freezing point. In this paper, by using the theory of tourism background trend line, the model of tourism market competition and tourist preference scale model, using the method of quantitative analysis, and combined with GIS software, A huge mass of data researched the tourism economic recovery after the Wenchuan earthquake in Sichuan province. Take the construction of the Wenchuan earthquake in Sichuan province and its recovery as an example, discussed the destination tourism crisis influence and recovery pattern of time and space. studied the temporal and spatial response characteristics and revealed the main reason in Sichuan tourism crisis. Finally, on the base of the temporal and spatial pattern study for the destination tourism crisis influence and restore, present the suggestions of establishing tourism crisis early warning mechanism.Firstly, according to the Tourism Background Trend-line Theory, this article quantitatively analyzes the impacts of the earthquake events on the Sichuan provincial total tourism revenue, domestic tourism number, domestic tourism income, inbound tourism and foreign currency earnings. The results show that: Sichuan domestic tourism market and inbound tourism market response to crisis in different ways. Inbound tourism market is more sensitive to the crisis than domestic tourism market. The domestic market recovered faster than inbound tourism market after earthquake. Then differences of loss amount and loss rate were revealed, so were the specific recovery time.Secondly, quantitative analysis the the inbound tourism of Sichuan province in 2001~2011 by using the model of tourism market competition and tourist preference scale Model, revealed the model of tourism market competition and tourist preference scale Model characteristic in inbound tourism of Sichuan province. Found that the entry tourism market demonstrated volatility trend of annual dynamic change, At the same time, the model of tourism market competition and tourist preference scale Model show certain relevance, and all kinds of market development strategy are put forward. Thirdly, by using GIS software, three indicators of Sichuan tourism economy development(domestic tourism income, tourist foreign exchange income, general tourism income) are analyzed, and obtained the change of spatial pattern before and after the Wenchuan earthquake. Then, make a comprehensive analysis for the impact on Sichuan tourism temporal and spatial pattern change before and after the Wenchuan earthquake. Finally, through understanding the external factors of tourism crisis occur, put forward that prevention is more effective than crisis governance, analyzes the measure of probability of occurrence, and the main content of tourism crisis early warning mechanism are introduced for effective prevention and control of the crisis.