Research On The Development And Change Of Ancient Town Tourism From The Perspective Of Tourism Gaze

The tourism gaze theory is used to analyze the tourism gaze force tourists to the tourism destination,including the arrival of the local tourist destination,culture,population and society as the local tourism landscape to convey information for tourists and feelings.The government,tourists,tour guides,scenic area management personnel are the main tourist gaze to form a ring system.The tourist gaze from the perspective of each subject in the eyes of the image of the ancient town are different from other subjects.China's tourism industry has gradually formed a relatively mature industrial system and an important pillar industry in the national economy.Subsequently,the ancient town tourism has entered a period of rapid development.The rapid development of the tourism industry and tourists demand increased year by year,the ancient town tourism destination market competition.A large number of ancient town tourism products with homogeneity and lack of competitiveness have sprung up in today's ancient Chinese tourism market.This paper takes Guiyang city qingyanguzhen case analysis,supplemented by tourism gaze perspective,through the literature analysis method to collect(networks of electronic resources and rich library resources),access to domestic and international literature review and the related research of ancient town tourism collection,using participant observation method,from different perspective to gaze,qingyanguzhen,station the tourists,scholars,tour guides and other angles were observed.Through the analysis and comparison,we find and record the development and change of the ancient town tourism image in different gaze subjects,and get the image change process of the ancient town.The first chapter is the introduction part,which mainly talks about the research status of tourism gaze theory and ancient town tourism both at home and abroad and the significance of the study.Briefly,it explains the research methods that used in thisresearch,and finally gives a brief description of the innovation and deficiency of the paper.The second chapter combed the historical evolution of Qingyan ancient town and several stages of development after tourism development,and analyzed the cultural changes in the related stage of Qingyan ancient town from the perspective of tourism gaze.The third chapter mainly analyzes the change of tourist gaze,which analyzes the changing course of the visitor's gaze for the types of tourists in different times,expounds the shooting behavior,and probes into the reality of the stage.The fourth chapter is based on the "tourist gaze" theory to the study of folk culture protection Qingyan new ideas.The finally chapter is the summary and Prospect of the whole paper based on the previous research.