Cultural Tourism Of Ancient Town Based On Wuzhen

Since the reform and opening up in 1978,under the syllabus of China’s development,various places are in a rapid and intense development boom.However,due to the excessive development of the urban economy and the type of collective blind development,it has not only caused the destruction of natural resources and the urban environment.At the same time,the rise of the tourism industry and related services has rekindled the vitality of townships.In the past,the old and backward space environment and cultural history have become the most precious assets in the region.The flourishing development of tourism has become a new opportunity for local cultural preservation.Recalling the importance of our country’s cultural traditions and reviving it after many years of rejuvenation,all localities have registered as historical and cultural cities or cultural heritage as important goals.In particular,since the 1990 s,the tourism industry has begun to escape the stereotyped image of foreign affairs reception in its development.By combining cultural activities with economic activities,today it has developed a new look of “cultural tourism” with local traditional features.The theory of cultural tourism originated in foreign countries.There have been more research results since the 1970 s.Wuzhen which is one of six famous Jiangnan ancient town has a new momentum of development.Wuzhen Theatre Festival has got high attention and good tide since it was held in 2013.More and more people are coming to and knowing Wuzhen through this festival;Muxin Art Museum which was opened in 2015 adds an artistic and cultural atmosphere to Wuzhen…With these art activities coming,Wuzhen is becoming more and more international.And they will bring this ancient town a new and dynamic future.The development strategy for creating a “cultural Wuzhen” tourism model is as follows: First,to continue to develop cultural advantages and form a “Wuzhen cultural circle”.The history of more than 7,000 years has laid a unique cultural meaning of Wuzhen.Wuzhen ’ s artistic and cultural activities derived from its unique cultural connotation are refreshing,and it has become increasingly prosperous under theInfluence of the more prosperous Jiangnan culture,Wuzhen is The rejuvenation of the center’s Jiangnan Cultural Circle has new possibilities.The second is to use the existing international influence to tap the bigger international market.“ Tongxiang Wuzhen ” has become “ China Wuzhen ” and Wuzhen has transformed from a dilapidated town into an international town.The existing international influence of Wuzhen should be fully used to sustainably develop existing businesses and tap into a larger international market.The third is to shrink the traditional tourism industry and promote community participation.With the increasing proportion of cultural industries in tourism in Wuzhen,it virtually made up for the disadvantages of traditional tourism,such as short travel routes and environmental pollution.Visitors are no longer concerned about whether the natural and human landscapes formed by history and environment are sufficiently exciting,but prefer to appreciate the new buildings and cultural activities established on the basis of this;as the education level of the audience attracted by the cultural industry increases,the protection The participation of the environmental community has been enhanced.Tourists cherish the pilgrimage place of this literary and young youth.Merchants cherish this market even more.Indigenous peoples will be driven by the overall environment to naturally protect the environment and maintain ecological and cultural order.It also provides some reference for the development of rural and rural tourism,and gives some new ideas for the development direction of leisure agriculture.Due to the late start of the cultural tourism theory,the corresponding theory and data are few,and the limited data cannot support the construction of the mathematical model.Therefore,this article emphasizes the reasoning and analysis of the theoretical part,and discusses the ancient town tourism in the overall analysis of the Wuzhen model.The new direction of development.