The Integration Of GR Online Marketing Channels And Traditional Marketing Channels

With economic development and social progress, the people’s living standards become higher and higher and their health awareness gradually increase, disease prevention, strong body, slowing down aging and longevity have become the subject of the pursuit, health food industry, known as "sunrise industry", "gold industry" and so on, ushered in an unprecedented development opportunities in the current. Meanwhile, the Internet’s rapid economic development, Internet applications and innovative marketing methods, have created a lot of business myths. In propaganda and agitation of the venture capital, Internet marketing experts, the media and other various forces, more and more health food companies engaged in the wave of the internet economy, have started to carry out online marketing.But online marketing channels can not replace traditional marketing channels, two channels have advantages and disadvantages, while there is a conflict. That requires health food companies,from a strategic height,grasp the trend of economic development in the information age, according to demand characteristics of the specific target market, fully tap the advantages of both channels, their complementary and depth of integration, the effective implementation of channel integration. And handling the integration of the two channel more effectively than competitors, which become the key to success which companies carry out network marketing. The author’s company,GR company,as a production of health food is being undertaken network marketing, whose implementation process also faced the problem how to integrate the two channels effectively. So I Take GR company as the specific case to study the integration of the company’s two channels.From the specific conditions of GR company, this paper begins by describing the marketing channels of content, analysising the same point of the two channels as their overall marketing strategy, analysis the GR company’s traditional marketing channels and online marketing channels respectively, then analysis characteristics, types, their strengths and weaknesses and the generation of conflict of the two channels, on this basis,try to put forward specific and effective integration solutions for GR company. The sduty hopes to seek marketing new ideas, exploring the effects of two marketing channel integration about the GR company and other similar companies, then also providing technical support for industrial development, thus enhancing service levels、market competitiveness and be profitability of the health food industry, and promoting the rapid development of the industry.