Research On The Influence Of Online Marketing To The Traditional Marketing Of The Scenic Spot And Synergetic Development

In recent years, with the rapid development of technology of Internet and mobile Internet, online marketing has become an important part in modern marketing. Gradually eroding the traditional marketing, online marketing has become a more mature new marketing pattern, even more involved in market share. However, every coin has two sides, traditional marketing has its unique advantages which can’t be replaced by online marketing, though online marketing also has huge effects. Selecting Dalian Sun Asia Ocean World a 4A scenic spot, as the research object, from the perspective of tourism spots, this paper is to analyze the positive and negative aspects of online marketing towards traditional marketing. And this paper proposes that online marketing should coordinate with traditional marketing to get a win-win result. Take advantage of the benign relationship, the enterprise can work well in remarketing and expanse its economic benefits.From the perspective of tourism spots, using methods such as literature analysis, case analysis, this paper analyze the coordinated development of traditional marketing and E-commerce marketing, and make a profound analysis of their relationship, using the advantages between them to build a basic system of modern marketing.This paper is divided into six chapters: the first chapter introduces the issues raised by the background of research in related fields at home and abroad, as well as the main elements of the research, on which bases, proposing the content, framework, methods and innovations of this paper. The second chapter presents basic theory of remarketing and coordinated development, including tourism online marketing, traditional marketing and coordinated marketing, which provides as theoretical support. The third chapter elaborates effects of online marketing towards traditional marketing. According to the advantages and disadvantages of online marketing in tourism spots, proposing the importance of coordinated development strategy, which is also the argumentation of this paper. Balancing both marketing patterns, maximizing both advantages is to finally maximize the economic benefits of tourism spots. The fourth chapter is empirical study, taking Dalian Sun Asia Ocean World as an example, which is to prove the above argumentation. The fifth chapter researches the deficiency and the corresponding optimization strategies when both marketing patterns apply in domestic tourism spots. The six chapter is the conclusion,to summarize the main points, insufficiency and suggestions of improvement in research and to put forward of personal outlook for future direction.