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The Analysis Of Mobile Application Store Based On Business Ecosystem

Posted on:2013-08-10Degree:MasterType:Thesis
Country:ChinaCandidate:M YangFull Text:PDF
GTID:2249330371966422Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
As the 3G era coming, people will have more and more demand on the Mobile Internet applications. Experts point out that the traditional Internet business will be rapidly transferred to the mobile platform. Search, information, mail, chat, shopping, payment and other applications will be on mobile phone. Today, more and more young people have become familiar with the’mobile phone application store’concept. Studies have said that the total value of mobile applications market will increase from the current 60 billion U.S. dollars up to 175 billion U.S. dollars in the next 3 years, and the mobile application downloads from slightly over 7 billion of 2009 to nearly 500 billion in 2012.The success or failure of enterprises is increasingly dependent on business ecosystem nowadays, especially the system in which the telecommunications industry is particular. The main bodies of the platform, such as operators and other mobile manufacturers have come to realize that they need to cooperate with other enterprises to improve their ability and expand the market. Seventeenth National Congress proposed that’integration of the two’. Efficiency and innovation play a core driving role in achieving the proposal which says’carry out economic restructuring, transform the economic growth pattern, finally on the road of sustainable development’. As a new theory, business ecosystem with the creation and sharing mechanisms of value just responses to the call, realizing industrialization efficient and win-win.This article describes the business ecosystem theory and the key factors of model construction in details, combined with the development status of our industry, through modeling for qualitative analysis and selecting the appropriate economic indicators for quantitative analysis on the health degree, finally the empirical analysis. Aim to provide some theoretical basis and policy recommendations for the benign competition and orderly development of Chinese telecommunication industry.
Keywords/Search Tags:Mobile application store, Business ecosystem, Operators, Empirical Analysis
PDF Full Text Request
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