The Risk Project Management In The Application Of Channel Construction

The so-called conduits may be the world, in face of product and service homogeneity, white-hot sales market competition, marketing channels and the importance emerged. With the severer competition, marketing channel, which acts as the picket of the enterprise and has the function of extending the business and collecting the feedback information, shows great effects on the development of it.To fit the demand of development communication business, the initial marketing channel is the distribution department owned by one city mobile branch. Nowadays the marketing channel is the combination of the self-distribution model with the agencies。But with the channel service day by day complex, managed oneself the selling area to undertake the majority of services function, has caused the one city mobile branch in sales, the promoted new service and collects in the market feedback information all extremely to.rely on the business agent, based on the channel dependence theory, we was not difficult to discover, the one city mobile further had in the channel power weakened, this has also created many channels problems, and fundamentally obtained the thorough settlement with difficulty.This paper takes the marketing channel of one city mobile branch for research object, first specific to research of domestic and international risk management theory, literature, information. Then, this article analyzes the current situation of the marketing channel of one city mobile branch. On this basis, this article on mainly did based on the risk project management theory to the channel question comprehensively has combed the analysis, proposed the channel management pattern concealment out of control risk, the profession cooperation channel overall quality not pleasant, the increment cooperation channel management is not chaotic and so on many questions.Finally, put forward the corresponding risk response options on the basis of the risks identified earlier, such as company uniform allocation of resources, to avoid channel conflict, and strengthen incentives for service assessment mechanism, expand channels of digital platform, integral to the channel by channel members scientific assessments, to improve independent channels in the proportion of the channel system and a series of solutionsCurrently, researches that specific to rick management of China telecommunications marketing channels are relatively small. I hope that this research could provide a reference for risk management of domestic telecom operators’ marketing channel.