For The Development Of Chinese Traditional Staggered Development And State Of Research

Today, those who make a person dazzling advertisements with our life again and again, the space occupying the city, make nowhere you bore down. In the middle, I don’t know if you noticed that vaguely remaining traditional advertising form-recruit reel? It is the life of constant to the opinions, we seem to see the years old film. The long history of the Chinese traditional recruit reel, as a kind of has a specific social function of the folk art form business culture, showing the sharp nationality and the consistency of the strong characteristics. In actual use, "signature" and "cover" is often related with the combination of text, graphics, supplement each other to common appear, they together, form a complete shop image, convey a series of relatively complete advertising information.Ancient Chinese called initiation and evolution of the reel advertising not only reflect China’s ancient social commodity economy and Commodity Exchange in a booming history, also shows that the ancient businessmen to advertising expression methods, means summary and advertising art form processing, refining process, also from one Angle, reflect the ancient Chinese social business folk and business culture. Modern advertising is the continuation and development of ancient ads, in many of the modern forms of advertising, we often can see one obvious historical trace.This paper in full possession of the relevant material premise, according to China’s political system reform and commercial economy development the two clues, comprehensive and systematic in ancient China, the outline of dynasties in different periods of its political, having called economic background, the changing business environment, and in this background and environment makes the concrete forms of having gathered, and further research, summarizing Chinese ancient advertising generation, development, development of the basic rules and characteristics. The author comprehensive, systematic collection, sorting the ancient Chinese called image information reel. Through the field photography, the original picture arrangement, classification and so way, in the final results in each section with corresponding picture as text information important supply. And in the last chapter gives an example to explain the ancient recruit reel and advertising gimmick forms of advertising in the application of advertising today.This topic research strive to complete system in ancient China advertising the outline of the history of the development of context, combed the in ancient China social politics, economy, business, advertising multiple environment, advertising development rules and characteristics. At the same time for advertising and People’s Daily life, advertising and social development, advertising and civilization progress and related problems for a more in-depth discussion. Results to sum up historical experience, the paper discusses advertising production, the development and evolution of historical rules, understand China’s advertising the history of the development of context and modern advertisement and the relationship and difference, and has important theoretical significance; It begins to explore the history of ancient advertisement seriously trajectories, know the regularity of the advertising to promote the development and strengthening of modern advertisement advertisement function, it has an active role. At the same time, to discuss with Chinese characteristics, the development road of advertising also has significant practical significance.