"trust" Under The Perspective Of Corporate Social Capital Research

With the economic globalization and the rapid development of modern science and technology, the world economy has entered into the network, information, knowledge as the main content of the new economic era, the face of increasingly fierce market competition and rapidly changing and unpredictable buyer’s market, the enterprise with its own limited resources and research has been very hard in intense international the market competition to gain a competitive advantage, more be on the realization of the enterprise bigger and stronger; at the same time, with the transformation of society and the transition to a market economy continued to advance, the domestic private enterprises have a great development space, in order to promote the rapid growth of the national economy has made tremendous contributions. But at the same time, private enterprises also have many adverse external environments, internal management mode also is existing a lot of problems, but its root lies in the enterprise faces whole society lower levels of trust. Therefore, in order to trust theory as a starting point, for enterprises in the transformation period social capital research has a major role.Based on the above background, the subject of study for the trust perspective of corporate social capital research, research ideas first expounded the theory of corporate social capital base and the internal mechanism, and then through the observation of a particular enterprise, into the operations of the enterprise and research, to explore the problems of private enterprise in the access to and use of corporate social capital, and provide a reference on how to further the establishment of healthy corporate social capital.The study consists of six parts:ChapterⅠ:On the existing research results on the basis of the analysis, to study the reflection of the problem caused by.ChapterⅡ:On enterprise social capital studies were reviewed in this paper, the core concepts, and from the perspective of trust on the corporate internal and external social capital analysis.ChapterⅢ:Summarized the deficiency of existing study, put forward the research perspective, ideas, innovations and mining.ChapterⅣ:Based on the case of enterprise in-depth observation, the organization and organizational trust, trust in organization two respects proceed with, on the corporate internal and external social capital acquisition and application were analyzed, summarized the problem.ChapterⅤ:In combination with the enterprise in the enterprise social capital problem in application, access to relevant information, to the private enterprise social capital is benign the way of development proposals.ChapterⅥ:The summary of the article, and points out that the research limitations and future direction.