Experience Value Evaluation Of Olympic Venues Tourism Resources And Tourism Development

After the Olympic games, it is a big problem for all the Olympic game hosting country about the development and utilization of Olympic venues, it is facing a huge challenge too. From the angle of the tourism resources experience value, on the background of the Olympic tourism development and experience economy era, this paper come up with the ideas about the Olympic venue’s development and utilization in the tourist industry.This paper presents a theoretical summary based on Olympic tourism, experience economy theory, evaluation of tourism resources and tourism development, through a large number of literature research. Get inspiration from which in order to guide for Olympic stadiums and tourism experiential value evaluation system construction, and the forming of tourism development suggestions.Then, establishment an index evaluation system of Olympic venues tourism resources, for analysis suitable degree of Olympic venues tourism resources develop tourism development with participatory experience and the weakness of the need to improve. The Index system mainly includes the value of visiting, participate in value, tourism conditions in three parts, and in turn, from the quality and quantity, hardware and software, traffic location and travel conditions evaluation refinement.After the twenty-ninth session of international Olympic games, the bird’s nest, the water cube, and other Olympic venues after the operation has been concerned by all. It became a landmark in Beijing. The bird nest, water cube on the development of tourist industry of Beijing has played a great role in promoting, but with the Olympic boom receded, how to continue to use the two Olympic venues development of Olympic tourism is a thorny problem. Through the empirical study about "bird nest" and "water cube", put forward the suggestion about the experience value of Olympic venues tourism resources development:pay attention to the brand construction, enhance the brand value; rich connotation of tourism, and pay attention to the tourism product design and development; expand ornamental category, promote tourism popularity; strengthen from personnel training, improve tourism service quality.