The Visitors Experience Evaluation Research Of The Yun-ding Tourism Zone

With the experience economy era, Market operators pay more attention to meet consumer demand, no longer just concerned about the quality and price aspects of the product or service. Under this trend, tourism product developers also pay more and more attention to tourists experience. Researchers and policy makers in the field of tourism also began to attach importance to the best travel experience, so as to provide better tourism products.The research chose the Yun-ding tourism area as the research object, because it is Chinese hot tourist products. This research was based on tourist perspective, analysis and evaluates the visitors to experience factor in the Yun-ding tourist areas. For the Yun-ding tourist area, its tourism products to ecological environment and cultural creativity as the main content. The Yun-ding tourism development from the start to now, less than three years, has become a famous tourist destination in fuzhou. For the entire fujian province, the cloud top tourist area are worth learning and using for reference, it is also a tourist scenic spot very successful experience respectively. Based on the above analysis, this research choose the Yun-ding tourist areas as the research object, using the literature research, questionnaire survey and in-depth interview method, mathematical statistics analysis method, based on the perspective of tourist experience, analyzes the basic situation and the development process of cloud top tourist area. The Yun-ding tourism development process, has experienced the growing process of the tourist products, also experience the tourists demand be satisfied. At present, cloud top tourist area of product design, there are some shortcomings and defects, because of the lack of tourist experience in system evaluation method. Therefore, this research with the method of questionnaire and in-depth interview, a survey of tourists to the Yun-ding tourism product evaluation and satisfaction. This study constructed the system of the tourists experience evaluation model, through the analysis and evaluation, found the Yun-ding tourism product defects and problems, and puts forward Suggestions for improvement. The research achievements of this paper, which is beneficial to promote the further development of the cloud top tourist area, and the development of the tourist area of the same type to provide guidance and reference.