XX Line Of Wine Shop In Luoyang High-end Wine Direct Mode And Implementation Strategy

With Chinese economic development, Chinese per capital GDP is also growing rapidly in alcohol consumption is to highlight two major characteristics:first, the total capacity of wine distribution market rapidly expanding. Second, the more favoured by the sale of alcohol increases dramatically. Liquor market trend is bound to break the traditional drinks model changes. At present, the traditional dealers, wholesale and distribution is still a major channel, but as the selling of terminal strong rise, this model has been gradually receded, twilight. direct market distribution operation in depth and channel sinks, terminal interception to be most manufacturers of choice, but high operating costs and less of efficiency and to feel helpless.Buy a store, the package, to open a bottle of fees used in a way of marketing in consumers spending gradually, the consumer to bring the drinks, already shows the end of the road. The author work for Vats liquors chain store management joint stock co.,ltd, in charge of Luoyang regular chain shop of the work in Luoyang traditional wine distribution channels of the situation, relying on HuaZe group of products and perfect products structure, suitable for the marketing plan is implemented, in a competitive market, made up the drinks for the good since the sale of alcohol business environment, the distinguished service, it’s all kinds of drinks wine, thereby promote sales of the gutter and good reputation for the purification Luoyang drinks marketVats line chain management company limited by shares (the abbreviation for of china on) of VATS group under group predecessor, china and in HongKong stock market JinLiuFu in the country is one of the fidelity of a bottle of wine. china to be established in may 2006, a year, such as Wuliangye,furugoshi tatsuyama year of the global general, and strong professional drinks on the platform of resources, the agency for Britsh whisky, French eight grand cru classe wine, spirits and nearly 200 items, there are some good tonic. the YuSouTang of grass, the bird’s nest, etc.As Luoyang regular chain shop operators principal leaders at me through to the consumption of the questionnaire survey, the use of the strategic doctrine and marketing theory and marketing theory, the company and is the actual situation and make suitable Luoyang regular chain shop marketing implementation strategy by the beverage tasting and red wine club marketing and sales for the drinks and consumers directly linked to other regular chain shop operators to a certain degree of guiding significance and realistic significance.