| Road Tour travel in Europe and the United States and other developed countries has been very popular, but China is still in the fledgling stage, the last two years, some domestic strength of the travel agency began to explore a road tour for the Chinese situation, the introduction of some road tour products. In a specific course of practice, there are a lot of harvest, but also encountered many difficulties. Comprehensive analysis of the biggest bottleneck is the Road tour industry chain without a sound, can not meet the development needs of the road trip. Road tour industry chain based on road tour products for the core, travel agencies, transportation service providers and scenic related industries, the process of providing services for the road tour participants each other to form a strategic relationship value chain. Road all aspects of the tourism industry chain should be consistent with the characteristics of the road tour products, to ensure the smooth implementation of the road tour products, and many need to establish and perfect.This paper focuses on the actual case to analyze the development of road tour industry chain, combined with the product characteristics of the road tour, the reference views of the feasibility of the construction of the road tour industry chain, hoping to help the tourism-related enterprises to improve road tour products and services. |
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