Research On Logistics Network Optimization Of B2C E-commerce Enterprise

With the increasing number of Internet users, more and more people select online shopping. In this case, the B2C E-commerce enterprises have also been rapid development, but the logistics directly influences the development of these enterprises. The characteristics of B2C E-commerce transactions make logistics activities complex, and because of problems about incomplete information, product quality, goods return has become a large and difficult problem in B2C E-commerce transactions. How to delivery of goods in the conditions of low-cost distribution, it needs business managers to address the problem.The article first studies the background and theories of the B2C E-commerce. Then, it analyzes the development status of B2C E-commerce enterprise logistics network, expounds the B2C E-commerce enterprise logistics network structure and development trend, it also discusses the problems of B2C E-commerce enterprise logistics network. In order to reduce the operation cost of B2C E-commerce enterprise, processing return goods rapidly, this paper building the optimization model with the reverse logistics network in the fundamental of its logistics network distribution characteristics, it optimizes the original nodes and selected parts of these nodes to let them have recovery function, and optimize the distribution paths. Finally, the model is applied to a case in order to optimize the case enterprise’s logistics network.This paper includes8Figures,7Tables and40References.