The Competition Strategy Research For Hebei Electric Motor Co.Ltd

In the manufacturing industry in our country, the small and medium enterprise has a large proportion. The enterprise make great contribution to the national economic construction. In some industries, almost all of small and medium enterprises, no enterprise can have an important impact on the industry. So in this industry, the competition between enterprises showed spontaneity and unsoundness, lead to the industry’s profit level is low, hinder the development of the industry. In addition, with China’s reform development policy further, more foreign multinational corporations entry the Chinese market. There are tremendous impact to the industry Consists of some of the traditional of small and medium-sized enterprises.This article chooses small and medium-sized motor industry, and chooses Hebei electric motor Co., LTD. as the research object, based on the theory of competitive strategy. This article analyzed the external competition environment of Hebei electric motor Co., LTD that Using the Michael Porter’s Five-Force Model, and Analysis the competitive advantages and have the resources of hebei electric motor Co., LTD. This article analyzed the Accord with degree between the company’s core resources and market trend. Then put forward the overall strategic thinking in3~5year hebei motor future.In the course of the study,we discuss how to do according to the demand of the market and the trend of the development of the market, combining their resources, foster strengths and circumvent weaknesses, formulate the characteristics of its own accord with the company development strategy. To ensure that the company in the future to conform to the market demand, and grasp the development direction, take the invincible position.