Research On Development Strategy Of Jilin Gas&Thermal Power Designing Research Institute Co;Ltd

Jilin Gas&Thermal Power Designing Research Institute Co;Ltd(Abbreviation:Jilin gas thermal design company) is a Jilin city heating Limited shares, and employeestock ownership and has an independent legal personality joint-stock design entity,was founded in1987and in2006the successful completion of the system reform ofstate-owned enterprises, in Jilin is the only one by the state the Ministry of housingand Urban-Rural Construction approved in the heat and gas engineering design,research, consulting professional design of class a units.At present，enterprisesexisting staff and40employees, registered capital of3000000yuan, is a typical smalland medium-sized enterprises. Along with the deepening of reform and opening up,China’s architectural design market, the internationalization process of full speed,building design industry development market environment, policy environment andthe internal environment has undergone many profound changes, and these changesare still further extension and expansion. After the reform of small and mediumenterprises are facing both opportunities and challenges will be greater.In the face ofchanges in the design market, most small and medium sized enterprises is the formerstate-owned enterprises restructuring by the design department, the managementdecision-making level is not high, integrated competition ability difference, dailymanagement work is weak, still use the original state-owned enterprise managementmode for such problems, a major problem is the most small and medium-sized designenterprise system management is lack of scientific and strategic management.This article take theJilin Gas&Thermal Power Designing Research InstituteCo;Ltd as the research object, based on the mode of operation and management of change, will combine the relevant theories of strategic management, development ofthe company and the domestic construction market development situation, identify theJilin gas thermal design the company’s market position, make clear its developmentgoals, and formulate corresponding development strategy, so that the company can bein intense market competition remain invincible in the design.First of all, this paper summarizes the basic theory of strategy management,expounds the elements of strategy, strategic management process and level, and thedevelopment strategy of the enterprise management related content brief introduction.Secongly,this paper uses strategic analysis method, from the two aspects of internal andexternal to the Jilin gas thermal design company live the environment is analyzed in detail.On external environment, since2006, the country was made clear to the supportand development of cogeneration heating cause of industrial policy, in order toimprove the efficiency of energy use, improve the quality of the environment, and inthe" eleven five" period and" Twelfth Five-Year Plan" will cogeneration districtheating as energy conservation, create resource saving, environment friendly societyis an important content of. The "12th Five-Year Plan" also will be Jilin provincenatural gas industry in the critical period of development, to the end of2015, allcounties in Jilin province and the city of prefectural class above, natural gas pipelinecoverage will reach100%. You are good and macroscopical situation, no doubt forJilin gas thermal design company offers new opportunity and wide development space.But at the same time, design enterprise is also facing the stern challenge.For example, the design market disorderly competition and mutual demand a lowprice, design enterprise service quality and customer expectation gap exists between the.In the internal conditions, Jilin Gas&Thermal Power Designing ResearchInstitute Co;Ltd with the staff basic design level is high, strong collective sense ofhonor, professional qualifications and higher advantage; meanwhile facing toemployee market consciousness is not strong, talents and less disadvantage, obstacleof enterprise rapid development pace.Finally, based on the analysis of the industry opportunities and challenges, andtheir advantages and disadvantages of the basis, put forward the overall development target and development strategy, and from the construction of human resources,enterprise innovation ability seven aspects put forward Jilin gas thermal design andthe overall development strategy of the company guarantee measures.In this paper, with a wealth of industry statistics, enterprise actually occurred andrelated data, the use of modern enterprise strategic analysis tool, to the enterprisestrategy development to make the actual also has a unique perspective and summary,has certain theoretical and practical significance.