Ly Power Generation Companies To Develop Strategic Research

As one of the most important industries in national economy and people's life, power industry is closely related to a country's social development and economy. Since the reform and opening-up policy, China has seen a continuous, healthy, and rapid development in its power industry. With the further and faster development of China's economy, the social demand for more power is increasing. This added by the expanding power market , in return, has stimulated the development of the entire field of electricity producting.Since the State Power system of"separation of generation reforms"was implemented, the pattern of unified planning and construction, unified control, unified account of the power industry structure in the past is completely broken. Power companies are also involved in the strong waves of market competition. As no exception, China's power industry is also facing more and severe tests.LY is a large-scale power generation enterprise. Facing increasingly fierce competition in the electricity power market, for LY, how to make full use of the company's own full advantage, seize opportunities, avoid risks, enhance the company's core competence and maintain sustainable development has become an urgent problem to be solved. Therefore, to this company, to make a new developing strategy and find ways to implement this strategy effectively have far-reaching significance.Based on the situation of this company , this article make full use of relevant theoretical approaches of strategies and tools to make a in-depth study and discussion on the development strategies of the enterprise.Firstly, this article will make a brief summary of the current development of the power industry and the exact meaning of planning and developing a strategy for power generation companies under the current system.Secondly, the article will conduct a detailed analysis of capacity of the external environment and internal resources of LY Company. then it will do some systematic study on strategic environment for the company's development.During the analysing process, the use of PEST, Porter Five Forces Model, SWOT matrix model of the industry such as strategic tools to analyze the external environment, competitive situation, LY company's internal resources and production performance status, makes clear the company's advantages, weaknesses, opportunities and threats facing.This article will also point out that LY company, while becomes more and more mature in its field, must adapt to changes in industrial policy and market conditions, and also must accurately grasp the company's own market position, strengthen and consolidate its existing advantages . Only in this way can the company maintain an invincible position in the fierce competitions.The significance of this study is, on one hand, to develop strategies for company's development manager for reference and for guidance for business planning, thus promoting a rapid and sustainable and healthy development of the company; on the other hand, to provide some advices for other companies that relate to the field of power ducing.