Research On Development Strategy Of Jilin Huiying Construction Engineering Supervision Co., Ltd

The corporate strategy is the blueprint for the development of enterprises. Researchon corporate strategy is of great significance. At present, a lot of supervision enterprisesnot pay enough attention to the management of corporate strategy, not to plan for thefuture of enterprises. In this paper, the Jilin Huiying construction supervision limitedliability company (hereinafter referred to the Department of English) in which the statusquo and future development of the strategic analysis of proposed strategic managementsuggestions. The main contents are summarized as follows:This paper briefly introduces the research background and content of this article,meaning and application of strategic theory. Huiying, the use of the theory of strategicmanagement systems, were analyzed on the external environment and internal resourcesof the Department of English company. Main analysis in the external environmentanalysis external environment in which the Department of English, including policy,economic, social, technical and environmental analysis as well as the industryenvironment analysis, according to the analysis reveals opportunities and threats facingthe company. Internal resource analysis, analysis of the status of the Department ofEnglish company, internal resources, to reveal the strengths and weaknesses of thecompany exists.According to the analysis by the external environment and internal resources, Ideveloped the company’s strategic mission and strategic objectives in the next five years,and the use of the SWOT analysis model to the company’s strategic developmentstrategy, it is recommended that companies adopt an integrated expansion strategy.Then, according to the theory of competitive strategy and industry life cycle theory,strategic analysis tools to develop sinks the British company’s competitive strategy,competitive strategy based on differentiation focus in the competition.After formulating the development strategy and competitive strategy of theDepartment of English company, I use a business model innovation theory analysis Huiying value system, and proposes the the Huiying company’s strategic focus andimplementation of recommendations.