The Full-service Brand Development Strategy Of Fushun China Unicorn’s Mobile Communication

China Unicom in the mobile communications business operator has not been easy. China Unicom in the beginning of the establishment, already the most advanced GSM mobile network as their own master pillars of the face from the capital to technology, a series of problems, China Unicom has been unable to obtain sufficient market share. In2002, China Unicom began operations with GSM and CDMA networks belonging to the2G era, wanted to take this breakthrough in the lucrative high-end market, ultimately because of poor management have to face with the GSM network to the left and go "situation. In the sale of the CDMA network in exchange for a lot of money, and worldwide, the most mature WCDMA3G license, China Unicom in the mobile communications business is facing a good opportunity to reverse the competitive situation. Brand strategy is to seek the development of a measure to create excellent brand affect customers’perception is imperative for China Unicom is now.Liao ning, China Unicom in the past three years, give full play to the advantage of full-service operation, especially in2011, Liao ning, China Unicom to realize leap-forward development of the foundation year. The past year, the whole province earnestly implement the Corporation "operating new breakthroughs in service to a new level management to a new level, the overall requirements of the team have a new vitality, focus on" bigger stronger, strive to promote the central task of Liaoning, China Unicom to achieve a new leap forward ", seize the opportunity to accelerate development and increase marketing efforts, continuing to enhance the enterprise’s comprehensive strength, and made new progress in the work, some of the main areas there had been encouraging the changes.This article summarizes the reflection operator China Unicom in the mobile communications business, history and experience, combined with analysis of its recently taken on the3G business marketing strategy, focus on building the brand of China Unicom full-service, development, and want to strategy will be bigger and3G Broadband stronger, play the proportion of the business, the business advantages of integration, Fushun China Unicom development Strategy in line with the idea of trying to Fushun China Unicom to build full-service brand, which launched and hope this article will be in the future communication business development provide the reference.