| The theme of world telecom day 2017 is "Big Data for Big Impact",which is the first time that it has focused on Big Data.Data has become the basic strategic resource of the country,and it is becoming a new asset,resource and production element.It is the diamond mine of the 21 st century.Communications industry as the amount of data,one of the largest and the most widely coverage of industry,with large has social attribute,the attribute of consumption data resources,and is a reserves amazing "data rich ore".Chinaunicom is big business started in 2014,and the initial stage was built by the headquarters data center in charge of the basic business.Big data platform cluster scale in 2015 reached 4400 nodes,storage capacity of 150 pb,the national 31 provinces network side was preliminarily realized data,business system data integration and management system data processing.In 2016,the year of big data foreign cooperation was incorporated into the innovation business,realizing product systematization and providing 8 major operating products.In 2017,Chinaunicom big data co.,LTD.Is set up to promote the more specialized scale development of big data business.After three years of development,Chinaunicom has established 714 strategic partnerships with 17 industries including banking,insurance,tourism,government and Internet.The advantages of Chinaunicom's big data business mainly include: relying on Chinaunicom brand effect,it has a central enterprise background,which has obvious advantages of both market channel and customer resources.The data resource is rich,the customer group is large,the data dimension is much,the communication pipeline superiority is remarkable;With strong platform capability,it has built a leading data platform for cloud architecture in China.Data security has rich experience and technical reserve,the industry is the first through ISO27001 international data security authentication.The disadvantage of Chinaunicom's big data business is that the state-owned enterprises are still not flexible enough and the decision-making chain is long.The depth of data is not enough for Internet companies to have in-depth data in a certain area,and the data dispersion is high,and different business data are dispersed in each business system.After comprehensive strategy analysis,draw the conclusion: by PEST analysis,five model analysis,SWOT analysis summarizes the current Chinaunicom is most suitable for big data business is differentiation strategy,strategic choice and optimization scheme from product differentiation,target customer differentiation,business operating differential three aspects of strategic implementation,unicom large data business competitive advantage.By establishing suitable for large data development of innovative organization guarantee system,establish a professional talent team and marketization compensation match,giving full play to the advantages of product ability,deepen the platform capabilities,an edge,to strengthen the centralization,integration,differential operational advantages,insist on open sharing,cooperation,win-win business model,and realize the big data business cross-border cooperation development,differentiated competition with competitors,adhering to the open stance,demand full industrial chain.The guarantee is: restructure the organizational structure,and expand the capital financing through the use of mixed reform;Set up the product research and development innovation environment,build the safety information system. |
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