Xiamen DX Company's Marketing Strategy Research Of Telecommunication Business On College Students' Market

At present,China's telecommunications operators is still showing a China Mobile,China Telecom and China Unicom China situation while WeChat and a situation of tripartite confrontation,QQ and other instant messaging tools has a certain effect on mobile communication,but still can not stop the three operators of our strong position.At the same time,as the main force of communication consumption in the future,the freshmen of the university market are the targets for each operator to compete for and train.Therefore,the market as a strategic communications operator,will receive a variety of marketing resources communication operators tilt investment each year,flow,voice and other operators are given preferential student users more than social workers.But in the interests of the cake is only so big,the three major telecom operators in the market competition,various preferential policies,often lead to the communications industry decline in the overall value in the campus market,marketing costs are not reduced under the condition of business operators to bring revenue contribution value per year decreased.With the aggravation of the market competition,China Mobile communication market has entered a mature stage,and the overall competition pattern has been basically formed.How to develop market share in a relatively stable market is one of the major problems faced by mobile operators.At present,the mobile communication industry China is still a single monopoly industry,in the industry market share competition will break the existing balance,strive for more new users is the key to improve the market share.From the current mobile communication mainly for new users of new migrants and University,especially college students,their consumption of mobile communications are more concentrated,characteristics of culture and fashion,so most of the attention of major telecom operators.This paper takes college students' mobile consumption as the object of study,studies the mobile communication industry in recent years,and analyzes the consumption characteristics of the University mobile communication market on this basis.The object of this study is the communication market of Xiamen DX company in Xiamen University.The research methods used are quantitative analysis and qualitative analysis.From the logical sequence,first of all,starting from the market segmentation and marketing point of view,the Xiamen DX company's university market problems were explored,and summarized the deficiencies of the DX company in the university market of Xiamen.The analysis of this article is mainly from the analysis of the environment of the university market in Xiamen.First of all,starting from the environment,the paper makes a detailed market segmentation of the university market in Xiamen.To determine the target market is the primary premise of this study.After the determination of the target market,this paper draws a series of strategic recommendations for communication operations through summing up and thinking.