Development Dilemma And Countermeasure Research Of Shunde Small And Medium Enterprise

Since the reform and opening,China’s economic developed rapidly.As the most active part in the national economy,small and medium enterprises has made important contributions to China’s sustained and stable economic development.Shunde District of Foshan City,Guangdong Province,as the pioneers of courage in the tide of reforming and opening up,has created a remarkable performance for many years rankedtop ten of’the hundred strong counties’and one of the’Guangdong four tigers’.Small and medium enterprises of Shunde has achieved a lot in Shunde’s development.Howerer with the devilopment of the times,especially in recent years the global financial crisis triggered by the real changes in the environment,the aggregation problem focused broke out along with the development of the small and medium enterprises.The pace of development relatively slowed.Individual economic indicators has the trend of downward compared to the other counties in’the hundred strong counties’. How to breakthrough in the reality of economic and socia conditions,how to realize the span development in the high base,how to countinue to maintain the leading position has has became the important issue of Shunde’s small and medium enterprises to make sustained and stable development. Looking from development latent capacity, Shunde’s small and medium enterprises have strong private capital, certain basic talents scientific research team, and economic growth pattern started to emerge from the investment dependence, gradually turn to consumption and investment to pull mode, The future development of Shunde’s small and medium enterprise is worth looking forward to.This paper is divided into six parts.First,expatiate the research background and significance.Through the analysis of researching the domestic and foreign present situation,put forward the research purpose, research contents and methods; Second,define the small and medium enterprise,based on the analysis to the theory of competitive advantage of domestic and foreign research present situation to our country’s and Shunde’s small and medium enterprises,Third, Elaborate the development of small and medium enterprises of Shunde,through its development history, analyzes the characteristics of the development,Discuss the competitive advantage of Shunde’s small and medium enterprise;Fourth,analyze the external environment of the development of Shunde’s small and medium enterprise,mainly analyze the macroscopical economy environment of our country and analyze the industry development policy of national and district of Shund;Fifth,through the analyze to questionnaire of Shunde’s small and medium enterprise,mainly analyze the income situation,urgent problem to solve,financing environment,technological innovation,human resources,market conditions,elaborate the difficulties of Shunde’s small and medium enterprises in the development process;Sixth,In the light of how to Break the development predicament of Shunde’s small and medium enterprises,put forward five countermeasures:to solve" barren" phenomenon,to retain talent,to adjust business strategy to promote the transformation and upgrading, to broaden the financing channels for enterprises,to solve "money shortage" problem,to improve enterprise management level of enterprises to reduce costs;to strengthen the government’s policy supporting.