Study On Synthetic Diamond Marketing Strategy Of Huanghe Whirlwind Co.,Ltd

With the continuous development of global economy and economic diversification, both the enterprise operating mode and the external business climate had undergone great changes. In China, the synthetic diamond industry has come into a crowded and competitve era. All the related enterprises, for improving their own market share, not only focus on corporate R&D investment, but also adjust the marketing mode. Further more, they propose the’market-oriented’ production concept in order to obtain sufficient working capital from the market. It is necessary to analyze and establish marketing strategy for enterprise development.This paper, taking Henan Huanghe Whirlwind Co.,Ltd(600172.SH) as the object of study, applying the basic marketing theory, analyzed and studied the status quo of the marketing strategies of Huanghe Whirlwind Co. Especially the market positioning, market subdivision and the market mix strategy. It also studies the market challenges and opportunities as well as the internal advantages and disadvantages of Huanghe Whirlwind Co. with the SWOT analysis method. In the end, synthetic diamonds of Huanghe Whirlwind Co. are market-positioned in the best quality and stability used in the saw blade tools market and most cost-effective diamonds in ceramics and the individual needs of suppliers in stoneware tools market and so on. Meanwhile, the paper, based on the relevant market analysis, further raises the marketing strategies of Huanghe Whirlwind Co., including products, brand, price, channel, relationship strategy etc.Finally, in terms of customer demand for personalized marketing, team building, and marketing management processes to ensure that the marketing strategy for successful implementation of safeguards.In order to vanquish the competitors in brutal market competition, it is necessary to establish aaccurate market positioning and unique marketing strategy will not only improve the company market share, but also bring good economic benefits and secure an upper hand in the competition. Simultaneously, a scientific, rational and effective marketing mix strategy will create a win-win situation that encourages enterprises to fulfill their own social duty without damaging the profit maximization.