Research On Development Strategy Of Fund Management Compangy A

The fund industry of China has surged forward with great momentum during the past13years while the foreign mature market may develop in decades or even hundreds of years. Nowadays, continuous growth of the fund industry has played a positive role in the healthy development of Chinese capital market and has realized original intention of the Chinese Securities Regulatory Commission that is called "transnormal development of institutional investors ". Along with development in Chinese asset management industry, the fund industry plays an important role in opening investment and financing channels, exploiting Chinese financial market, cultivating social consciousness in investment and other aspects. After the baptism that fund management companies experienced in bull and bear market and the management of standardization and marketization of the game, the Chinese fund market that regards open-end fund as the main product reaches a considerable scale with ceaseless optimizing product system, more mature groups of investors as well as more well-established relevant law and regulation.At first, this essay raises a series of questions in the fund management company A (called company A as following) facing, and introduces background and significance of the research, namely status of the fund industry and the basic situation of company A. On the basis of comprehensive analysis of company A’s development strategies in the scale of macro environment including industry and market and also internal environment. Furthermore, this essay emphasizes that the company A is facing great pressure in the competition. Through making a strategic aim and a strategic choice with the analysis of EFE and IFE matrix indicates company A’s advantage, disadvantage, external opportunities and threats facing. Next, through the analysis of the SWOT matrix, the most appropriate strategic project of the company A is listed. And then a strategic decision is made for company A according to QSPM matrix that is making a choice from the project. Finally, basing on the analysis above, the essay puts forward a clear strategic plan of the company A and also a strategic project in detail involving five respects that is product development, research of investment, marketing planning, construction of special management and operating management.In this paper, by the application of the theory of strategic management, the fund management company A sets up strategic objective and relevant measures that align with domestic development trend in the capital management industry and practical ability of enterprise itself. It can be believed that the other companies in the field of fund can obtain significant benefits by the research of this essay.