Research On The Optimization Of Hf Fund Management Company's Product Fund Raising Model

At present,the fund management company of our country raises the organization mainly through the three party,such as the bank,the broker and the insurance.All the fund management companies regardless of domestic products,do not pay attention to the company's own characteristics,almost all will put the bank as the main agency raised,resulting in serious dependence on the banking channels,the bank being divided by a large part of the interest,the industry has already formed the "fund for bank" working consensus.But because the bank intermediary business revenue to fund profit pressure,regardless of ownership,for their own short-term performance goals to mislead customers changing fund fund to increase their performance,which greatly damaged the interests of investors,and not conducive to the fund managers to better play the active management ability,and more is the fund management company hope contrary to the more stable scale demands.Under such circumstances,fund management companies should rebalance the advantages and disadvantages of collecting channels,and find a better channel mode,which is helpful for safeguarding their interests and the overall interests of investors.According to the current situation of public fund development,through field research,questionnaire survey and literature review,the integration of currently on the market to raise four kinds of mode,combined with the latest financial market environment of HF fund management company to carry on the analysis,summed up the HF fund management company in capital raising mode is the unreasonable structure of the organization,to raise the control force,the market relationship is not reasonable in three cases,and puts forward some operational suggestions for raising mode,for example,grasp the key channels,to achieve strategic cooperation,expand the channels of fund-raising,make full use of the Internet platform for drainage advantages in raising strategy innovation,breakthrough,also choose to provide reference for the establishment of China's future public fund company's marketing channel.