Research Of SME Customers Grid MarKeting Management For K Unicom

Along with the telecommunication market competition intensifies,the operator will be competing for the focus to the SME enterprise customer competition.The quantity of the VIP enterprise customers is small, as the operators have input much more energy to these customers, so it is difficult for the operators to break; because of the limited value and the resource conditions,the intense degree of competition for public customers is relatively low; the number of SME enterprises is very big, the clustering characteristic of these customers is apparent and the resource matching is easy, therefore the SME enterprise customer become the competition focus to the operators.Competitors often expand their sales team, accelerate construction of the agent, strengthen the property for means, and use a variety of marketing channels to compete for SME customers.The implementation of the SME enterprise grid marketing management will help the telecom operators to clear the SME customer market and to enhance the professional ability of marketing.K Unicom is as the research subject for this paper,which combined with the cutting-edge marketing management theory and research methods of management consultants,identify and solve problems, and gradually into the SME customers of grid marketing management solution.The paper includes detailed description of the SME enterprise grid management mode of marketing promotion significance and mode theory,the Key content of this paper is the problems found by careful investigation and the typical problem analysis,as a breakthrough, the problem analysis gradually leads to the model design,and implementation steps, difficulties and solutions, and finally elaborate the landing implement for the SME enterprise grid management mode of marketing, and follow-up study of several key points.