Community-based Network Marketing Business To Discuss

With the rapid development of network economy, the increasing number of Internetusers, SNS era of e-commerce matures, traditional online advertising and marketingefficiency is greatly decreased, behavior of Internet users to access streaming has becomemore evident, loyalty has declined, increased the difficulty of advertising. Ereli’s datareport showed that the vast majority of Internet users in the portal, the residence time is nolonger than one hour a day, instead, the network community.95%of the community ofInternet users, average time spent to more than an hour. Seen, the network community hasbecome China’s Internet users a platform to stay the longest. At the same time, the topicadvertising, word of mouth marketing and other community-specific terms have burst, thenetwork community as advertisers have started a major marketing blessed.This article is based on the mainstream Internet community marketing strategy and itssuccess factors analysis, online community for the common problems encountered inmarketing analysis of the proposed system, the use of marketing theory, theory ofe-commerce and personal with some innovative ideas for domestic online communitymarketing, especially food business network marketing community and provide atheoretical basis, and according to the food industry, product features, combined with theforeign food enterprises experience a successful online community marketing, raised thedomestic food companies can learn from the online community marketing strategymethods and programs.