| In recent years, with the fast growing economy, China’s government, enterprises and people are all concerned about the environmental protection question, and China’s environmental protection investment amount increases year by year. But, after carefully analyzing the present situation of China’s environmental protection investment, and taking this compare with these country whose environmental protection industry are more developed, we will find the following characteristics: Firstly, the structure of environmental protection investment is too onefold, and the government fiscal expenditure is occupied very big one part. Secondly, enterprises and society’s enthusiasm of participating environmental protection investment is not high, especially very little of the enterprises who should take the main responsibility of the environment pollution spontaneously make investment in environmental protection industry.After surveying of domestic and foreign researches and development of environmental protection industry, we think the enterprise playing the leading role in environmental protection investment is the main trend of solutions to environmental problems in the future. Therefore this paper tried to establish enterprise environmental investment influence factors model, to look for the driving forces of stimulating enterprise to made more environmental protection investment.Before empirical research, we need to define "environmental protection". Consulting of other researches, combing with the need of this study, this paper support the doctrine of the "investment" school, believe environmental investment in essence is also a kind of investment, and define environmental investment as "large、 major project of environmental investment made by enterprise, these account will be displayed on Project under construction and Fixed assets. This article choose logistic model to examine the data of the listed companies in2008,2009,2010years, find environmental groups, environmental subsidies, environment report, the scale of the enterprise, the financial status of the enterprises, these five factors have a significant role on promoting the enterprises to carry on the environmental investment. Through the stability test of the model, it’s found that the present model can well and steadily predict the happening of the environmental investment.According to the empirical results, this paper analyzed the every factors’driving mechanism on the environmental protection investment, at last gave some relevant policy and suggestions, in order to promote enterprise’s autonomy on environmental investment. |
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