Study On The Driving Force Of Rural Tourism Development In Qinghai Province

This paper takes rural tourism as the research object,Through combing the related literature of rural tourism motivation,Combined with the field research,the paper profoundly grasped the current situation and main problems of rural tourism development in qinghai province,and analyzed,summarized and refined the driving factors affecting the development of rural tourism in qinghai province.On this basis,factor analysis method is adopted,Select the common factors that affect the development of rural tourism in qinghai province,select typical cases of different types of rural tourism development for comparison,accurately identify the leading factors of different types of development,and put forward the overall thinking and targeted measures for the promotion of the development of rural tourism in qinghai province.First,in the village for the development of rural tourism in qinghai province,on the basis of in-depth research,based on the tourism destination life cycle theory and the characteristics of rural tourism development in qinghai province rural tourism development stage,and on the basis of the phases in the development of rural tourism based on different industries base,divide the rural tourism development type;Secondly,through the analysis of field survey and interview data,the author finds out that the contradiction between supply and demand is the main problem in the development of rural tourism in qinghai province.Based on the interview content,the author analyzes the contradiction between supply and demand.Thirdly,in view of the main problems existing in the development of rural tourism in qinghai province,the factors influencing the development of rural tourism in qinghai province are comprehensively analyzed from the aspects of tourism subject and tourism environment.Fourth,the influencing factors of rural tourism development in qinghai province,follow certain principles,initial motivation factors contained content can be converted to power factor,the combination of expert guidance and power factor pre-test results of the test item,select the rural tourism development in qinghai province power factor,on this basis,design questionnaire for data collection,and USES the factor analysis method to screen power factor of the rural tourism development in qinghai province;Fifthly,typical cases of different development types of rural tour ism in qinghai province are selected,and one-way analysis of variance is adopted to compare the selected common dynamic factors among different types,so as to clarify the embodiment of different common dynamic factors among different types.Sixth,based on the research results,the paper puts forward the general idea of promoting the development impetus of rural tourism in qinghai province,and puts forward the targeted measures for promoting the development impetus of rural tourism in qinghai province based on the selection of rural to urism development impetus factors and the analysis results of different types of rural tourism development impetus.