The Empirical Research On The Factors That Influence Prefecture City Citizen’ Tourism Destination Choice

With our people’s material and cultural living standards, more and more people start to realised the importance of the vacation, travel, leisure and experience the exotic culture in our life, of the importance of tourism began with people’s daily lives. Tourism and people’s daily lives are increasingly linked.In recent years, Domestic travel market, especially the famous attractions and short-term travel, continued growing in case of the increasing group of the first trip people. So focus on domestic tourist source for the development of domestic tourism, has very important significance.By drawing on relevant theory and existing research, I summarizes the three types of tourist destination choice factors,driven factors, attractiveness factors and constraints factors. Through the work of designing the questionnaire and do the factor analysis, I found that the driven factors include three common factors which are knowledge motivation, emotional motivation and performance motivation; the attractiveness factors include three common factors which are environmental factors, comfort and convenience factors and perceived image factors; the constraints factors include three common factors which are safety factors, traffic factors, cost and consumer factors.Through significant analysis, I got a series of conclusions. The three most important factors which affect the tourist spending of Meishan urban are safety factors, environmental factors and traffic factors. Different groups of people have Different preferences on tourism destination choice, at the same time, Various factors play different roles on the process of different groups choosing travel destinations.Finally, from the conclusions for the study, we can give a few suggestions to the tourism destinations and tourism enterprises. First of all, the tourism destinations should pay attention on the big affections of the traffic factors, increase the matching, improve the accessibility through variety of methods.Secondly, enhance the attractiveness of tourism resources, develop more tourism products with more features; Then, Improve tourist facilities and tourist services; And, tourism enterprises also have to refine the target market, design targeted tourism products, improve profitability.