Analysis On Strategy Of Grand Paper Company Limited

In2008,the U.S. subprime mortgage crisis the world’s deteriorating, export-oriented Chinese economy be affected. An important component of national economy sectors as paper and paper processing industry light industry there has been relative excess capacity intense competition,rising costs were drama,sharp decline in profits,well-funded paper mills continue to use its absolute advantage in processing enterprise to seize the market share of paper and paperboard.Especially in dual-gray paper and paperboard processing industry.reshuffle is inevitable.Dong guan Grand paper Co., LTD is a dual-processing and marketing of small businesses through the company’s internal and external environment industry environment and their operational status analyze. Raised the company’s future development strategy and implementation assessment program This paper is as follows:1.Profile basic information industry research content and ideas.2.By law\political\economic\technological\socio-cultural analysis of the macroeconomic environment in which enterprises.3.Use "Michael-porter" the five forces model to analyze the status of the enterprise sector.4.From the management functions、business resource、business analysis capabilities in three areas within the enterprise environments.5.Combination of internal and external environment analysis,it made business strengths weaknesses opportunities and threats and SWOT analysis made by the firm’s strategic positioning.6.On the implementation of corporate strategy to implement the corresponding steps in the implementation of corporate strategies and strategic objective and its evaluation system.The results of this transformation of the Grand has a direct significance.Research ideas and methods of strategic planning with the industry’s research also has some reference value for other companies also have the same reference.