Practice Research On E-Commerce Representative Post Competency Of SZ Company Of BD Company Channel Agent

As one of the China’s new developing industries, E-commerce has been growing rapidly with the approaching of network economy era. The competition of Human Resources, the core competitiveness of the industry, is becoming fiercer. Business Human Resources management issues are becoming outstanding recently. The competency and competency model, an emerging theory to provide solution to address Human Resources challenges, cause wide attention from domestic and foreign scholars and corporate and gradually applies to business practices. The author researched the competency model of Business Representative in SZ Company that the author worked for and formed a practical application measure. The purpose of this study is not only to address Human Resource issues that enterprises encounter, but also provide reference to more business in the same industry to deal with increasingly obvious Human Resources problems.This paper is divided into five parts. The first part, a brief introduction to research background and significance of competency model of Business Representative in e-commerce channel agents, the structure and research methods, and innovative points and difficulties of this paper. The second part first introduces the competency theory at home and abroad and defines its concept, describes the methodology, process, focusing on using behavioral interview to build competency model. The third part is to summarize and analyze the general situation of Qingdao SZ Company and the Human Resources status of Business Representative, on the basis of which to extract performance appraisal standard to distinguish the best performer from ordinary performers. The fourth section details the competency model building process and then describes measures that are taken during practical application of competency model and application results. Part Ⅴ, on the basis of the previous section, further evaluates problems that exist in practical application and makes recommendations for improvement.