Apple Phone Product Marketing Strategy

Steve Jobs (Steve Jobs), president and CEO of Apple Computer, Inc., announced that the iphone officially released some quips:"We re-invent the phone......". This indicates that the mobile phone revolution has entered a new era, mobile phones became more powerful. The iphone will completely refresh the concept of mobile phones and other mobile phones can not match the power. September25,2010, the iphone is officially available for sale in Mainland China. Really led to an "Apple’s hot" trend, the paper used on Apple and the mobile phone industry market conditions, analysis of Apple’s new product the iphone target market selection and product positioning, and pointed out that a major competitive advantage for Apple and the iphone. Then, by the Apple marketing channels introduced according to the characteristics of the company’s organizational structure and marketing information management system, establish a choice of iphone product marketing channels and marketing strategy, and through the development of a reasonably tight, retail operations and customer relationship management systems and policies, the iphone launch promotional programs can be effective implementation of reasonable and timely evaluation results of the implementation, control and update, and laid a good foundation for the iphone marketing to be successful; more Apple’s marketing efforts valuable references and suggestions.Apple’s mobile phone products for the study, conducted in-depth analysis from a marketing perspective, Apple phone, combined with its own advantages and disadvantages, and the market environment analysis, carried out a systematic study on the corporate marketing strategy and marketing strategy. The full text is divided into five chapters, the first chapter introduces the ideas and research purposes of this article. The second chapter of this marketing strategy, the combination of marketing strategies and consumer purchase decision theory are described. Chapter III detailed analysis of the Apple phone product marketing status quo and change the status quo of the market survey report. Chapter IV combined with the previous theoretical analysis and market research report analyzes the hope that Chinese enterprises to provide some constructive suggestions, and the new situation of the overall goals and direction of enterprise development. Chapter5Conclusions and outlook. This paper studies the marketing strategy of the Apple phone, in order to learn the most valuable and innovative marketing methods.