TD Mobile Phone Sales Marketing Strategy Research Of Ningxia Mobile

In the era of Internet, people on the information capture looked more strong. For the majority of mobile phone customers, whether can use the mobile phone terminal fast Internet access, will directly affect the perception of the customers, to customers whether to continue where the selection of key this carrier effect. For the three major domestic telecommunications operators have strength, have from the customer scale compete for transfer to the hands of customers with customized mobile phone terminal number for. Only do customized mobile phone terminal marketing work, to ensure the operator can move forward smoothly.In this paper, through the SWOT analysis and other analysis tools, focusing on the actual production situation of Ningxia Mobile Corporation work, based on the analysis of Ningxia Mobile Corporation faces inside and outside of the industry competition environment, identify the existence of Ningxia mobile TD mobile phone terminal sales problem. On the basis of the market marketing theory of 4P and 4R, the marketing channel theory and market segmentation theory, the Ningxia Mobile Corporation of future sales of TD mobile phone terminal, make the most comprehensive analysis. According to the analysis, design a TD mobile phone terminal product strategy, marketing mix strategy, marketing channel strategy, strategy of business outlets, the electronic commerce strategy and labor competition strategy, multi angle to enhance the Ningxia Mobile Corporation TD mobile phone terminal sales.