A Study On Automobile Industry Upgrading Path In Anhui Province

At present, Anhui Province will have an opportunity of development, because it will undertake the industrial transfering from ChangSanJiao region. However, Anhui Province, should be noted that some part of the industry is at the low location of the value chain in the whole world and it is caught in the dilemma of "squeezing" and "capturing". Above all, how to avoid the "squeezing" and "capturing" and upgrading its industrial is Anhui’s important task. This thesis take Chery for example, First,it analyzes the successful experience of Chery to build the country chain,its position in the global value chain,the dilemma of continuing to upgrade its position, at last, it make an point that Chery should make effort from two sides.Specifically, the study of Chery mainly draws following conclusions:Chery has successfully constructed the value chain of country, while the experience is it insists on its own research capabilities and brand influence; Chery successfully builds an independent national value chain, and makes the progressive realization of the control of high value-added aspects of the value chain. However, compared with the global value chain,Chery’s location is relatively low, there is still significant gap between Chery’s value chain and the global value-chain, which is Chery’ problem it should face. Then, this study makes SWOT analysis, by identifying Chery’s own disadvantages and the outside threats, it make solutions about dilemma. First of all, the difficulties caused by disadvantages are the following points:brand, design, quality, design, financing, suppliers’s technological level; Second, the difficulties mainly caused by the external threats are the following:local advantage declining, the repression of foreign markets, the risk of transformation according to the laws of the development of the global automotive industry. At last it make the following solutions: about internal countermeasures, there are the following four points:1) conducting market transformation positively, and transfering the low-end parts of the industrial chain;2) improving marketing response further;3)making implementation of comprehensive overseas strategy;4) improving the finance capabilities further; about external countermeasures, there are the following three points:1) regulating the upstream supply providers;2) developing producer services;3) building Anhui Chery Automobile Industry Cluster.This thesis not only promote the value chain Anhui automobile industry, including Chery, but also it can help for avoiding falling into the "squeezing" and "capturing" for other industries in Anhui Province.